6 Benefits of SEO Content for Your Financial Service Business

How Website Content Can Help You Grow Your Financial Advising Clientele

So you put up your website for your financial advising business.

But now what?

Your website by itself won’t attract any prospects. 

So how do you attract clients? 

By filling your website with content that provides what your prospects are searching for online.

Maybe you tried to write your content, only to get stuck with writer’s block. Then you thought to yourself, “who reads blogs these days?”

It might seem like people stopped reading blogs but that’s simply not true. 77% of people prefer to read a blog before purchasing a product or service according to this research.

Having content that addresses your visitor’s concerns is a must-have for any business. Especially in a competitive space like financial advising, showing your prospects that you understand their needs is non-negotiable.

Before anyone is ready to spend money, they want to understand where their money goes. In other words, they want to know how your services benefit them. They also want to know if they can trust your business.

So this brings me to my first point. Having relevant content on your website builds trust with your prospects. Trust is the currency that brings clients to your business.

1. Build Trust with Your Prospects

When you meet your prospects right where they’re at, you become an expert in their eyes. You’ll make them feel understood. And when people feel understood, they’ll listen to what you have to say. And eventually, they’ll give you their undivided attention and trust.

This is what content marketing can do for your business. You can establish yourself as a trusted authority in your industry. By directly addressing the fears and worries of your clients, you present yourself as someone who genuinely understands their problems.

In a world full of advertisements, it’s refreshing for your prospects to find content that answers their questions. You’ll have their attention by directly addressing their pain points. If your content is compelling enough, it will get your prospects to give you a chance to pitch your services.

2. Solve Your Prospect’s Problems

Every business exists to solve problems. And as we all know, there are billions of problems around the world. Most people are thinking about their problems. It’s on their minds constantly and some even lose sleep over them.

Your business is a solution to your prospects’ problems. Millions of people are searching online for financial advisors right at this moment. Your prospects are looking for you. But without relevant content, they’ll have no luck finding your business.

If you think it’s too late for you to revamp your website content, it’s never too late. Because the future has looked more uncertain in recent times, the demand for new content has been higher than ever. Don’t miss out on the future opportunities that the new Digital Age has to offer.

3. Increase Warm Inbound Leads for Your Business

With the right content on your website, you can create a reliable sales funnel. With SEO content, your website generates warm inbound leads for your business. Having qualified leads will cut down your hours interacting with cold leads that get you nowhere.

Instead, you can spend more time interacting with prospects that are genuinely interested in your services. You’ll kill two birds with one stone by saving time and growing your clientele. Just imagine interacting with serious prospects who want what you offer.

You’ll feel more energized because you’ll spend more time with people who value your business. Don’t waste your time and energy trying to convince someone who can’t see the value of your service.

4. Motivate Your Prospects to Reach You

By the time your prospects finish reading your website content, they’ll become familiar with your business and warm up to you.

Every person has an emotional bank that needs to be filled before they take any action. Think of your online content as a type of currency that fills the emotional banks of your visitors. 

A professional copywriter creates content that fills emotional bank accounts as your prospects read your content. By the time they finish reading through your website, they’ll feel motivated to schedule a consultation with you.

People usually don’t take action because they aren’t convinced that it would benefit them. But if your content presents your business as a benefit for their life, you’ll get more interested clients asking for your service.

5. Make a Strong First Impression with Website Content

If I had to pick the single most important content for your website, it would be your website copy. It’s the first thing your clients see when they enter your site. The moment your prospects visit your site, you have the opportunity to capture or lose their attention. It’s the digital equivalent of your first impression with your clients.

Having a homepage that addresses their problems or pain points immediately will capture and maintain their attention. On the other hand, if your content doesn’t resonate with the visitor, they’ll leave your website as soon as they enter it.

Not only do you need compelling website copy to convert your prospects into paying clients, but you also need it to get your prospects there in the first place. A website without SEO-focused content is as good as dead. It attracts no prospects and serves no purpose.

But give your website relevant content that your prospects want, it becomes alive. It attracts the people you want as your clients. How? By making your website show up at the top of your prospects’ Google Search results.

6. Generate Massive Online Traffic with Blog Posts

Having great website content can boost your Google search rankings. But you should consider using blogs to boost even more traffic to your business.

Because every person is unique, there is no one size fits all solution for everyone. By creating blog posts you can address specific topics in greater detail. Essentially, your website transforms into a platform that provides answers for your prospects.

For example, you can write a great article explaining how a 401(k) works. Which you wouldn’t be able to do on your website’s home page. This article will then attract prospects who are interested in learning about how 401(k) programs work. And by providing valuable information, you create an ideal environment to make an irresistible offer for your prospects.

Hire a Personal Finance Copywriter Today

It’s time to build a reliable sales funnel that attracts clients you want to work with.

No more wasting time on cold leads.

Make your website bring clients to you.

I specialize in writing content tailored for the Personal Finance niche. I’ll help you get to your goals by transforming your website into a magnetic sales funnel.

Let me transform your website into a lead generation machine.

Just imagine having motivated clients asking for your service.

Book a free 15-minute consultation today by clicking this Calendly link. It takes less than a minute.

Bonus: Free Website Audit

Let me evaluate your website’s content and SEO so that I can help you increase client traffic to your website.

It’s free and all you have to do is fill out and submit the form below. It takes only about a minute.