3 Benefits of Hiring a Personal Finance Copywriter for Your Business
Specialists vs. Generalists
Writing marketing content can be tough. Getting your website to rank high on Google is even harder.
You’re here because you need help. You need someone to write your marketing content. But not just anyone. You need a personal finance copywriter.
So what can a personal finance copywriter do for your business? Before I can explain this, I have to first explain what a copywriter is.
A copywriter is a marketer who specializes in written content. Copywriting comes in many different forms. Here’s a list of some that are available:
Sales Letters
Website Copy
Landing Pages
SEO focused Blog Posts
White Papers
Email Sequences
Copywriters also specialize in specific industries to deliver more value to their clients.
Why?
Because a jack of all trades is not as effective as a specialist. Specialists develop their expertise by producing content within your industry. Because of their specialized knowledge, they deliver higher-quality content quickly.
Just imagine hiring someone who knows nothing about the topics you want them to write about. With a personal finance copywriter, that won’t be an issue. Hire a copywriter who has expert knowledge about the content your clients want.
Why I Chose Personal Finance
I decided to write in the personal finance niche for a few reasons.
Firstly, I wanted to work in an industry that has a high impact on people’s well-being. Whether their goal is financial freedom or to get out of debt, I love creating content that helps people financially and emotionally. I’m sure you feel the same way when it comes to helping people reach their goals.
Secondly, because of my upbringing, I learned the value of saving for the future early on. Saving money has been a part of my life for as long as I can remember. I’m passionate about using my knowledge and experience to help people get control of their lives through financial stability.
Who should hire personal finance copywriters?
Businesses that need personal finance content to drive traffic to their websites should hire personal finance copywriters.
Here’s a list of professionals and businesses that can benefit from personal finance copywriters:
Financial Advisors and Coaches- Constantly having to reach out to cold leads can feel soul-crushing. With a professional copywriter on your team, you can turn your website into a reliable sales funnel. Once your website starts generating inbound leads, it will be life-changing for you and your business. You’ll spend less time cold calling and more time interacting with warm, qualified leads. Answering your prospects’ questions on your website will help you win more clients.
Mortgage Loan Officers and Advisors- With mortgage interest rates at historic lows, you don’t want to miss out on the opportunity to expand your business. Mortgage loans can seem downright intimidating for your prospects. But with compelling and informative content, your website will generate warm inbound leads that come searching for loan offers.
Personal Finance Blogs- If you run a blog and you’re in need of writers, then look no further. Hire a writer to pump out content on your website right when your readers need them the most. Your time is your most valuable commodity. Automate your blogging business by hiring a copywriter. Just imagine how freeing your life will be with passive income. You can finally go on that trip you always wanted. Or spend more time with friends and family you love.
FinTech/SaaS Companies- Because there are different types of technology everywhere, it’s important to stand out from the crowd. Having SEO content that connects with your users is an industry standard. Convert more subscriptions from your online traffic with compelling website content. Show your users how your products benefit their life.
Why Hire a Personal Finance Copywriter?
Saves Time and Energy
Working with a copywriter who understands your industry will save you time and energy. Make your life easier by hiring a writer who already has experience in writing the type of content your prospects want.
Personal Finance Copywriters understand the challenges you face in the financial sector. They’ll work together with you to help you hurdle through your problems. They continue to educate themselves by reading books, researching online, and keeping up with current events. This allows them to create valuable content that attracts your ideal clients to your business.
Most importantly, they understand that you’re the expert on your business. They ask questions to help you achieve your business goals. They write based on your needs and your goals.
2. Clients Come to You
Build trust with your audience online by creating valuable content that’s tailored for SEO. Having relevant content that drives traffic to your website will create warm leads for your business.
Stop wasting time on dead-end cold leads. Spend more time interacting with warm inbound leads that convert. It’s grueling to always have to rely on referrals and cold calling.
By hiring a copywriter, you can turn your website into a sales funnel that brings in promising leads while you sleep. Just imagine receiving emails from genuinely interested people. You’ll not only increase sales, but you’ll also feel more energized by people who value your service.
Stop spending time with people who waste your time. Interact with people who value your business. You’ll feel happier about offering your services. It always feels great when you work with people who appreciate you.
3. Build Powerful Connections
Build stronger connections with your clients by producing content that empathizes with the way they feel. By meeting your prospects right where they’re at, they become more receptive to your offers.
By providing helpful content for your prospects, you increase your chance of winning clients for your business. A copywriter who loves writing about personal finance will be easier to work with and deliver more value to your prospects.
My belief in the power of personal finance education inspires me to create content that changes the lives of my readers. By attracting people who genuinely seek financial knowledge, you’ll build a client base that feels strongly connected to your business.
Book a Free 15-Minute Consultation Today
Hiring the right copywriter for your business can be challenging. But today it doesn’t have to be. Book a free 15-minute consultation with me today to see how I can help you reach your goals.
All you have to do is sign up for a quick meeting through this Calendly Link.
Would you like a free audit on your website? Then please fill out the form below.
